J Lounge Los Angeles CA
Address: 6523 Sunset Blvd., Los Angeles CA
Type: Nightclubs Los Angeles
Phone: (323) 466-2144
Boulevard 3 Description
Boulevard 3
Perhaps his latest space, Boulevard3 - which fuses the intimacy of a party at a private home, the luxury of a four-star estate, and the spirit of play - might be best described as a "counterclub."

Opened in September 2006, Boulevard3 was sparked by Famulari's initial reaction to the space five years ago. A former denizen of New York City, he says, "This was how I visualized clubs: big, free-flowing, dramatic. I felt it was the only place that could possibly follow Skybar." Having experienced such New York venues as Studio 54 and The Tunnel in their heyday, he was also motivated to open a venue that shattered the malaise of the typical club scene. "There really are no dance places in Los Angeles," states Famulari, who probably knows L.A. nightlife better than anyone after working to keep Skybar hot for nearly a decade. "People go to clubs and stare at each other."

While eschewing nostalgia for its own sake, Famulari chose the name Boulevard3 after viewing an old surveyor's map of Los Angeles. At the time, when the city was just beginning to take form, the east/west streets were marked by numbers, with "Boulevard3" the designation for what would later become Sunset Boulevard. With a new paradigm for L.A.'s club scene brimming with possibilities, Famulari hopes to recapture a sense of grace, elegance and engagement that once put Hollywood on the map.


Designed by the late Greg Jordan, former designer to the Trumps and New York socialites, Boulevard3 was conceived as "an English manor house with modern insides," a mix of old-world charm and digital generation appeal. Jordan's protege Oliver Furth finished executing Jordan's vision after his passing. Entering from Sunset Boulevard, guests pass through a large iron gate - a "door within a door" that foreshadows a theme that pervades the property - into a landscaped English courtyard. In the center sit a pair of reflecting pools, one ending in a 20 foot tall fireplace whose flames seem to float on the water.

Bordering the courtyard are canopied private rooms, their walls created from ficus bushes with a "floating" window cut in the middle, something one might expect to see in Alice in Wonderland. While earth tones define the central courtyard, each of the garden rooms is distinguished not only by a range of muted colors, but by specific fragrances: from lavender to gardenia to rose.

An intimate "manor library" takes guests inside Boulevard3. Gaining a sense of grandeur with its vaulted ceiling and marble fireplace, the library blends old and new through the art on its walls: ornate picture frames with DLP projection screens displaying dynamic images as opposed to portraits of dead kings and placid countrysides. When the main ballroom is open, the library serves as an antechamber; otherwise it can function as a freestanding space accommodating its own bar.

The intimacy of Boulevard3's library opens to a 7,500-sq. ft., three-level ballroom, including a 1,500-sq. ft. dance floor (the former Olympic-sized pool of the old Hollywood Athletic Club -prior to embodying the role of Flash Gordon, Johnny Weissmuller served as its lifeguard and trained to win a gold medal in the 1932 Olympics). Capable of accommodating a large stage for live performances, the ballroom features a main bar situated beneath 30' high ceilings and a majestic skylight.

Around the periphery of the ballroom, a Mezzanine is set three feet above the main floor that provides a perfect locale to experience dance floor festivities. For the perfect mix of luxury and comfort, the mezzanine boasts a 36' long plush velvet couch with unobstructed views of the "Niche of Possibilities". As you move onto the dance floor, Boulevard3's design further challenges the senses by interpolating the worlds of hospitality and entertainment. Interlocking platforms are carefully plotted to set the stage for dynamic performances that occur throughout the evening. Ranging from innovative cirque performances to full choreographed shows, Boulevard3's guests are provided an unforgettable experience.

The highest level of Boulevard3 is reserved for patrons who reserve a private suite on the balcony. Ascending a back staircase directly from the parking lot - with a separate stairway descending to a private garden - elite balcony guests have access to an exclusive area overlooking the entire ballroom. Recessed to offer privacy from eyes below, balcony suite guests have exclusive access to their own upstairs bar as well as personalized mini-bars filled with gourmet food and decadent treats.

Technology also ensures the desired sense of engagement for patrons of Boulevard3. Boasting a half a million dollar LED Lighting System, the walls, columns, ceilings, and floors are adaptable to over 1200 static or moving colors. Along with our 12-channel Tannoy sound system, advanced Color Kinetics LED lighting and 12 Elation moving lights, a thunder and lightning storm can come to life and seem to move through the venue without shedding a drop of rain. To further enhance the mood, Boulevard3 has thirteen networked plasma screens, two 12' by 20' projection screens and one 13' by 9' projection screen in the Ballroom, a projection screen over the Library mantel, and a vast LED LOGO wall in the Library. Providing another amenity to your event, Boulevard3 has an extensive steel deck staging system that can be utilized to build a performance stage, multi-level dance floor, or fashion show runway.

Though DJs themselves are an integral part of the experience, Famulari envisions more interactive experiences that distinguish Boulevard3. Whether flamenco dancers, aerial performers, or other unexpected surprises that knock people out of a passive posture, the mandate for his Sunset Boulevard venue is clear: keep it active, deliver the unexpected and earn the moniker of "counterclub."
Special Events at Boulevard 3
Valentine and Chinese NY
Sunday, February 14, 2010
THE MOST ANTICIPATED EVENT OF THE YEAR... CHINESE NEW YEAR + VALENTINE'S DAY CELEBRATION!!! SUNDAY, FEB 14TH, 2010 BOULEVARD 3 NIGHTCLUB - Special LIVE Performance by KABA MODERN! - Chinese New Year VIP Bottle Special: $600 for 2 bottles of Johnny Walker + Plum Green Tea Mixer! - $$ Red Envelope$$ and Valentine's Day Giveaway...
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